WP Care Upsell Projections Calculator
Model the revenue potential from converting free/base WP Care customers to higher-tier plans. Proof-of-care reports and white-glove support drive organic upsells.
Your Numbers
Fleet & Enrollment
Total WordPress Sites Hosted
% of Sites Enrolled in Base/Free WP Care
Offered free with hosting or opt-in
Higher-Tier Conversion
Monthly Conversion Rate to Higher-Tier (%)
% of base tier that upgrades each month
Monthly Higher-Tier Churn Rate (%)
Customers who cancel higher-tier each month
Higher-Tier Plan Price / Month ($)
Includes white-glove support, priority response
Revenue Projections
Monthly Recurring Revenue (MRR)$0
Annual Recurring Revenue (ARR)$0
Base Tier Enrollment0 sites
New Conversions / Month0/mo initially
Active Higher-Tier Customers (Y5)0
Avg Revenue per Conversion$0/mo
Cumulative ARR — 5 Years$0
Year 5 Run-Rate ARR$0
Optional: Customer Base Growth Impact
Default model assumes stagnant customer base (sites stay flat). Use the optional Customer Base Growth section to model revenue impact if your total sites grow YoY. Higher-tier includes white-glove support, priority response, staging environments, and advanced performance optimization per WP Maintain pricing.
Annual Customer Base Growth (%)
If your total sites grow YoY
Year 5 ARR with Customer Growth$0
Additional Revenue vs. Stagnant Base$0
Web Design & Site Build Revenue Calculator
Quantify the upsell revenue opportunity from offering web design and site rebuild services to your existing hosting customer base from simple starter sites to full VIP/enterprise builds.
Your Numbers
Fleet & Capture Rate
Total WordPress Sites Hosted
Your Capture Rate (%)
% of design opportunities you convert to paid work
Annual Fleet Growth (%)
Design Tiers — Opportunity per Month
Starter / Simple Site
% Sites Needing a Simple Build / Month
Basic 5-page site, template-based, quick turnaround
Avg Price per Simple Site ($)
Standard / Business Redesign
% Sites Needing a Standard Build / Month
Custom design, 10–20 pages, integrations included
Avg Price per Standard Site ($)
VIP / Enterprise Build
% Sites Needing a VIP Build / Month
Full custom, e-commerce, LMS, or enterprise scope
Avg Price per VIP Site ($)
Total Upsell Revenue Opportunity
Capture rate reflects the % of inbound design opportunities you successfully close as paid projects. Starter builds are best positioned as hosting add-ons at sign-up. VIP builds benefit from a dedicated discovery call. Rates shown are monthly — adjust to match your actual observed demand from your customer base.
Starter / Simple
Projected Sales / mo0 jobs
Revenue / mo$0
Annual Revenue$0
Standard / Business
Projected Sales / mo0 jobs
Revenue / mo$0
Annual Revenue$0
VIP / Enterprise
Projected Sales / mo0 jobs
Revenue / mo$0
Annual Revenue$0
Total Monthly Revenue$0
Total Annual Revenue$0
Total Design Jobs / Month0
Avg Revenue per Project$0
Cumulative Revenue — 5 Years$0
Year 5 Run-Rate Revenue$0